Chai Pei Yi – STG Kerry Consulting

    About Chai Pei Yi

    • Visa Status Other

    Education

    Experience

    • 2018 - 2019
      Shopee Mobile Malaysia Sdn Bhd

      Business Development, Merchandising

      • Manage and develop outright purchase business for FMCG groceries. • Maintain positive relationship with sellers; discuss trade term, price and plan promotion deals. • Monitor operation of outright stores including listings, visuals, pricing, SKU assortment, and inventories replenishment. • Ensure stock health level by review forecast, promotion plan and inventory management. • Select and curate SKU for campaigns and promotions through Shopee marketing assets to drive sales • Manage budget P&L, develop pricing & promotion strategy to achieve optimum sell out rates and achieve department KPI (orders, GMV, margin). • Identify & implement process improvements or opportunities for merchandising and sales.

    • 2016 - 2018
      Royal Sporting House (M) Sdn Bhd

      Merchandising Manager

      • Manage hard goods (sport equipment & accessories) category, plan purchases (own retail & wholesale) align with the budget allocated for the assigned brands. • Execute buying process and deliver appropriate product assortments which in line with the key highlights. • Review stocks level by stores, allocate products and replenish stocks to store, initiate inter-store transfers to support sale, promotion, marketing activities in order to maximize sell-through. • Plan and execute promotions; review sell through performance constantly, perform seasonal markdowns or clearance event on slow-moving/aged stocks. • Plan, manage and execute with marketing to strategize and develop ideas, event, brand awareness activities which within budgeted fund, to growth brand market share and align with brand strategies.

    • 2013 - 2016
      Tesco Stores (M) Sdn Bhd

      Buying Manager (Fresh)

      • Manage Imported Fruit category. • Range review and selection, promotion and trade planning to meet customer shopping expectation as well as department sales target and margin. • Review sales and promotion performance on regular basis to enhance range and promotion planning. • Manage and develop supplier base, sourcing products, negotiate better cost, ensure supply service level and product quality are fulfilled as per expectation. • Constantly visit and survey market to review and ensure range and price competitiveness. • Plan and review in store activation with key suppliers to build customers engagement in order to enhance customer shopping experience and loyalty.

    • 2012 - 2013
      Mamee-Double Decker Distribution Sdn Bhd

      Key Account Executive

      • Manage key account customers maintain positive business relationship with key customers. • Responsible in new product listing, volume forecast, promotion plan, trade term negotiation. • Prepare annual trade plan for customers that align with company marketing plan in order to achieve sales target. • Coordinate with sales representative team to ensure execution (in store sampling, roadshow) with proper merchandising and visibility.

    • 2006 - 2012
      Promac Enterprises Sdn Bhd

      Export Sales Executive

      • Handling milk powder & cooking oil export customer accounts (South East Asia, Middle East, Europe, etc.) • Provide customer services and maintain positive relationship. • Price quotation, deals negotiation and confirmation, arrange production with planner, shipment booking, payment collection. • Work with Production & Planning department in sales forecast, customer allocation to ensure plant capacities and customer shipment fulfilled.